Field notes on growth‑tech.
Practical thinking on AI, engineering and digital transformation from the Siri9 Lab.
Building a Winning Go-to-Market Strategy
A well-crafted go-to-market strategy is the difference between a product that thrives and one that never finds its audience. Here is how to build one that works.
Price Architecture: Moving Beyond Hourly Billing
Hourly billing creates a perverse incentive: clients optimise for fewer hours, not better outcomes. Value-based pricing changes the conversation. Here is how to make the transition.
Building a Mini App on Zalo in 30 Days
A practical breakdown of the Zalo Mini App development process — what the platform gives you, what it does not, and how to ship in 30 days.
The 90-Day Customer Onboarding Playbook
Most churn is decided in the first 90 days. Here is the onboarding playbook that reduces time-to-value, builds habit, and sets up renewals before the sales team asks for them.
The Hidden Costs of Manual Operations
Manual operations look cheap until you measure them properly. This guide shows you how to find the real number and what to do about it.
Building a RevOps Stack That Actually Works
Revenue operations is not a software problem. It is an alignment problem. Here is how to build a RevOps function that connects sales, marketing, and CS into one coherent system.
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